Sol De Janeiro

Sol de Janeiro is a vibrant beauty and fragrance brand inspired by the energy, warmth, and sensual spirit of Brazil. Founded in 2015 in New York by Heela Yang and co-founders, the brand was created with the idea of celebrating body confidence, joy, and self-love through sensorial skincare and addictive fragrances.

From the beginning, Sol de Janeiro built its identity around the concept of “Brazilian beauty secrets” – a celebration of sun-kissed skin, beach culture, and carefree confidence.

Sol de Janeiro fragrances are known for their sweet, addictive, and beachy gourmand style. They often combine notes like pistachio, salted caramel, vanilla, coconut, jasmine, amber, and tropical fruits, creating scents that feel warm, playful, and instantly uplifting.

The most iconic scent, Cheirosa 62, became a cultural phenomenon thanks to its creamy blend of pistachio, almond, and salted caramel—capturing the feeling of summer skin and golden beaches. Other popular scents in the collection explore different “cheirosa” moods, each inspired by a specific year or moment of Brazilian-inspired joy.

Their colorful packaging and accessible formats make the fragrances feel like beauty essentials rather than traditional luxury perfumes.

Sol de Janeiro has become especially popular for its body mists, which are designed to be layered with body creams and oils, creating a full sensory experience that lasts throughout the day.